FOTOfusion 2011 - Wednesday Schedule

Color Key
100 Series Seminar	200 Series FOTOshoot	300 Series Computer Lab
400 Series Master Workshops	500 Series Lecture Demo / Computer Lab / FOTOshoots	600 Series Community Events
Portfolio Review / Technology Center
Special Events

>CLICK HERE for a description of the different types of events.

Note: Schedule is subject to change due to the busy schedule of our presenters. Changes will be posted at all sites during the week.

* FOTOshoot times indicate time that field trip leaves from The Centre and time that FOTOshoot ends at the location.  Please arrive at the Centre at least 15 minutes before departure time.  All FOTOshoots leave from Palm Beach Photographic Centre’s courtyard at indicated starting time. The FOTOshoot will end at the time indicated and additional time should be allowed to return to the Photographic Centre before your next event.

Wednesday, January 12, 2011
8:30am-10:00am	101 Creative Video with your DSLR with John Reuter
	102 The Visual Journey with Adam Stoltman
	301 Photoshop Color Correction Techniques with Julie Adair King
8:30am-11:30am	204 Close-ups at The “Unbelievable Acres” with Rob Sheppard Additional Charge $20
	404 The Power of Local Control in Your Images with Dan Burkholder
9:00am-10:00am	402c Expressive Landscapes at Grassy Waters Preserve With Steven Nestler - Critique Session
9:30am-10:30am	601 “ReCapture Your Vision” - Image Enhancement Techniques with Janice Wendt
10:30am-12:00pm	105 The Digital Zone System with Gordon Brown, Thomas McCartney, Steve Nestler
	106 Photojournalism is NOT Dead with Scott Mc Kiernan
	302 Basic Portrait Retouching with Lee Varis
10:30am-12:30pm	205 Guerilla Lighting with Carlo Allegri Additional Charge $20
11:00am-12:00pm	602 The Decisive Moment: Introducing the Benefits of Rangefinder Photography and the LEICA M9 with Tom A. Smith (Library Auditorium)
11:30am-2:30pm	FOTOfusion Technology Center
12:00pm-2:30pm	Portfolio Reviews
12:45pm-1:45pm	603 A 45-Year Journey to American Master with Robert Glenn Ketchum
1:00pm-2:00pm	401c Learning To Shoot The Garden Environment At Morikami Japanese  Gardens With Raymond Gehman
1:00pm-4:00pm	405 Unlock the Secrets of Color! with Lydia Goetze Critique Thursday 3:00 pm to 4:00 pm
1:30pm-5:00pm	406 The Art and Craft of Photographing Family with Ross Whitaker Critique Thursday 1:30pm to 2:30 pm
2:00pm-5:00pm	206 The Digital Zone System with Steve Nestler
2:15pm-3:15pm	604 The Faces of War with Louie Palu
2:30pm-4:00pm	109 From Snapshot to Wow! Shot: Composition Techniques for Outdoor Photography with Amy Gulick
	110 Painting Expressively from Photographs with Photoshop CS5 with Jack Davis
	303 Black and White Processing with George Schaub
3:00pm-6:00pm	407 Using the Lightroom 3 Develop Module with Kevin Ames
3:45pm-4:45pm	605 Half a Century of History: Reporters without Borders with Robert Pledge
4:00pm-6:00pm	207 Location Lighting with Michael Sharkey Additional Charge $20
4:30pm-6:00pm	113 Cut through the noise: Smart Marketing Strategies for Photographers with Julie Grahame, Stella Kramer, Alison Zavos
	114 From OZ To Kansas 2.0: Almost Every Black And White Conversion Technique Known To Man with Vincent Versace
	501 Viveza 2.0 with Janice Wendt
5:00pm-6:00pm	606 Contemporary Art & Documentary Photography Transformed with J. Tomas Lopez
6:30pm-11:00pm	Awards Dinner

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Descriptions

8:30 am - 10:00 am

Seminar 101
Creative Video with your DSLR with John Reuter
Many of the newest generation DSLRs come with the ability to shoot 720 and 1080p High Definition video. In this seminar we will explore how to get started with your camera by setting up a custom white balance for each scene, discuss proper picture styles, video system selection and movie recording size and frame rates.  We will discuss realistic accessories to get the best footage, and consider alternative lens choices to make your videos even more unique.  There are several choices for video editing, we will utilize Adobe Premiere Elements 9, a very inexpensive way to get started.  One advantage of Adobe’s new Premiere is that it can import video directly from your camera without the confusing choices of transcoding.  From here we will explore some simple editing techniques to get you started, using transitions to add interest and how to work with soundtracks and audio.  The future of imaging will lie in video, and whether you are a professional photographer, artist or enthusiast you will enjoy extending your skill set into the moving image.

Seminar 102
The Visual Journey with Adam Stoltman
Drawing on a career which has included work as a still photographer, magazine and newspaper picture editor, new media publisher, and independent media producer and packager, Adam Stoltman takes us on a visual journey with stops at each of these varied yet related destinations.  Using examples of work produced in each of these situations, this workshop will give participants a glimpse into the worlds of assignment photography, personal creative work, editorial story development at magazines and newspapers, new media forms, and film production and packaging.

Computer Lab 301
Photoshop Color Correction Techniques with Julie Adair King
As great as the white balancing systems are on today’s digital cameras, they cannot solve all color problems. In this computer lab, Photoshop author Julie Adair King shows you the best ways to correct and enhance color. Find out which filters and tools work best for different types of color issues, how to apply virtual warming and cooling filters, and how to completely change the color of any object.

8:30 am - 11:30 am

FOTOshoot 204
Close-ups at The “Unbelievable Acres” with Rob Sheppard
Additional Charge $20
“Unbelievable Acres” is unlike anything you have ever seen before. Literally a jungle, created by horticulturist Gene Joyner 35 years ago, its flowering plants, spiders, owls and many other critters are great subjects for close-ups. Rob will guide you through this 2-acre rain forest in the middle of Palm Beach County and teach you special creative ways of making dramatic images of nature.

Master Workshop 404

The Power of Local Control in Your Images with Dan Burkholder
Lightroom and Adobe Camera Raw offer adequate editing for many of our digital images but the serious, creative photographer demands the fine control that only Photoshop can provide. Learn the art of making selections and masks with CS5’s newest and most powerful techniques. With an emphasis on non-destructive editing, you will never be more than a double-click away from changing your mind about the color, contrast, or detail in your photographs. There is no substitute for local control to produce images with lush tonality and intrigue.

9:30 am - 10:30 am

Community Event 601
“ReCapture Your Vision” - Image Enhancement Techniques with Janice Wendt
Ever wonder why your captured images do not live up to your expectations.  The exposure was right, the lighting was right, and most important, the framing was right.  But the image did not live up to what you envision.  Learn re-touching techniques that bring back the “alive” feeling, the mood, and all that inspired you when you committed to capture the image.

Techniques that will be taught in this lecture will remove the need for tedious selections and endless numbers of steps.  Janice will teach how to get the most out of your workflow, optimizing raw images, noise reduction techniques, global adjustments vs. targeted adjustments, selective enhancements, bringing out detail, applying traditional techniques, black and white images from color capture and creating a style with your retouching.

10:30 am - 12:00 noon

Seminar 105
The Digital Zone System with Gordon Brown, Thomas McCartney, Steve Nestler
Adobe Photoshop has learned from, and expanded upon, the concepts of the Ansel Adams Zone System. Converting Ansel’s system to current digital practices through Photoshop’s Levels, Curves, etc. Photoshop has made Zones more powerful, easy to understand, and even more relevant today. The Digital Zone system will help you pre-visualize and control the image tones in your camera, in Photoshop, and in the final print, to realize your creative intent. We will provide handouts and cover everything from Zone System background to Pre and Post-Visualization.

This seminar is a prerequisite for The Digital Zone System Field Trip 206.

Seminar 106

Photojournalism is NOT Dead with Scott Mc Kiernan
Contrary to popular belief , great photojournalism is still being done and not everyone is starving. Times are tough for sure, but when, has doing something you love and need to do, not been a hard way to make a living? This presentation will deal with branding, presentation and new trends and solutions to making a living in photojournalism in this ever changing economic landscape. Scott, the founder of the first digital picture agency: ZUMA Press, first multimedia agency: zReportage as well as award winning editor of DOUBLEtruck Magazine and ThePicturesofTheDay.com will break it down and show how you too can do this from a daily practical experience level. Bring questions and solutions, let’s figure this out together.

Computer Lab 302
Basic Portrait Retouching with Lee Varis
Lee Varis leads you through the basic techniques of master retouchers based on material from his best selling book, "Skin: The Complete Guide to Digitally Lighting, Photographing and Retouching Faces and Bodies.”  Lee will show the tools and "tricks of the trade" that Hollywood retouchers use to create the idealized beauty of celebrities we see in magazines and movie posters. Learn the easiest methods for removing wrinkles and spots and for removing red blotchy skin and acne without time consuming cloning. You will gain the basic knowledge necessary for mastering portrait retouching and you will have a working strategy for tackling most retouching challenges.

10:30 am - 12:30 pm

FOTOshoot 205
Guerilla Lighting with Carlo Allegri
Additional Charge $20
Learn how to quickly use lighting to make your photos go from drab to fab.  Celebrated celebrity portrait photographer Allegri will introduce you to the  basics of lighting on location, demystify using your flash, simple posing techniques and teach you tricks of the trade. Your guerilla portraits shot in just seconds will look like large budget magazine shoots.

11:00 am - 12:00 noon

Community Event 602
The decisive Moment: Introducing the benefits of rangefinder photography and the LEICA M9 with Tom A. Smith
Learn how the Leica M rangefinder system sets the LEICA M9 apart from the market-dominating SLR and compact digital cameras and makes it particularly suitable for vibrant reportage photography, ‘available light’ exposures and discreet portraiture. Tom will explain how Leica M photographers become part of the action and still perceive what is going on outside the viewfinder frame. The decisive moment can be anticipated, and can therefore be captured at precisely the right instant. This results in particularly authentic images that are in no way impaired by the presence of the photographer. Understand how the full frame Leica M9 can help you to become a better photographer and differentiate yourself from conventional SLR photography.

12:45 pm - 1:45 pm

Community Event 603

A 45-Year Journey to American Master with Robert Glenn Ketchum
In 2010, Robert Glenn Ketchum was featured in American Photo magazine’s Master series, only the 5th photographer nominated in its 20-years of publishing, and the only one named to the Masters series who uses nature as his visual library.

Ketchum’s 45-year career includes epic projects such as that of the Tongass Rainforest. Currently his efforts are aimed toward protection of the salmon fishery of Bristol Bay and the national parks of southwest. Ketchum’s work has touched many corners of North America including the Hudson River, the Cuyahoga Valley in Ohio, Saguaro National Park in Arizona, and recently, the conservation “capture” of the entire William Randolph Hearst coastal ranch in San Simeon, CA.

Ketchum will share select work and stories about these many projects and what they were expected to accomplish. He will also discuss his elaborate textiles that are on display in the gallery, and which he has been creating in China since the early 1980’s.  The new images Ketchum has constructed in the digital darkroom are also on display in the gallery. Ketchum will speak about this work and the ongoing development of his new company Jin Jiang Joy, which is using photographic imagery based in nature to design bolt fabric.

1:00 pm - 4:00 pm

Master Workshop 405
Unlock the Secrets of Color! with Lydia Goetze
Lecture and FOTOshoot Wednesday1:00 pm - 4:00 pm.
Critique Thursday 3:00 pm to 4:00 pm

Learn the mysteries of how correct exposure interacts with the hue, saturation and brightness of objects to determine colors.  Then apply your new knowledge to arrange and shoot table-top still life in natural light. Join Lydia on Thursday to share and discuss your images and get constructive feedback from Lydia and other participants.

1:30 pm - 5:00 pm

Master Workshop 406
The Art and Craft of Photographing Family with Ross Whitaker
Critique Thursday 1:30 pm to 2:30 pm

Most of us take most of our photos of our Family! Spend time with Ross Whitaker to explore how to get better photographs of all the people in your life. In the classroom we will touch upon the foundations of technique... Cameras, lenses, ISO, flash, light control, and how to build a rapport with your subjects to get far beyond those “I hate having my picture taken” moments!  Then we will head off to a location shoot to refine your technique through hands-on photography. We’ll head back to the class on Thursday to hold a constructive critique of your efforts.  An outstanding opportunity for all to explore, through photography, your family!

2:00 pm - 5:00 pm

FOTOshoot 206

The Digital Zone System with Gordon Brown, Thomas McCartney, Steve Nestler
Steve Nestler will lead this field trip at a local nature preserve, and will build upon the digital principles explained previously in seminar 105. You will receive guided instruction on setting your camera for optimal results. Using RAW and JPG formats, the histogram will be central. Individual image and camera-setting advice will be available on the spot.

Seminar 105 is a pre-requisite for this FOTOhoot, which is limited to 10 participants. There will be a follow-up critique session on Thursday from 12:30 pm to 1:30 pm.  Here, the instructors will project and review your images to give you individual feedback on camera operation, composition, and the Digital Zone System. They will also help you evaluate the appropriateness of your decisions regarding your artistic intent.

2:15 pm - 3:15 pm

Community Event 604
The Faces of War with Louie Palu
Louie has won numerous awards and grants for his amazing coverage of the men and women on the Afghanistan frontline. Come to frontline with him and see The Faces of War. How do the American and Canadian soldiers, on the front, cope? What are they feeling a million miles from home and their loved ones? Palu’s exquisite portraits of American and Canadian solders, created on location in combat zones, show the souls of these modern day heroes. Louie will share the process and more important the experience as he brings the frontline to you.

2:30 pm - 4:00 pm

Seminar 109
From Snapshot to Wow! Shot: Composition Techniques for Outdoor Photography with Amy Gulick
Nature is awe-inspiring, but sometimes our photographs don’t capture the emotion we felt in the moment. Great nature photographs evoke a “Wow!” response. Learn how to go beyond point and shoot snapshots and create strong images utilizing proven techniques with acclaimed nature photographer Amy Gulick.

Seminar 110
Painting Expressively from Photographs with Photoshop CS5 with Jack Davis
Can you REALLY paint traditional media convincingly on a computer? In PHOTOSHOP? Yes! And with the phenomenal new Mixer Brush technology within Photoshop CS5, the possibilities go to an entirely new level!  To expressively paint, where your emotion as well as your mind, gets to come out and play, is one of life’s greatest pleasures. Especially when you can let Photoshop do all the laborious set up (and clean up!) that is typically involved with traditional medias like oils, watercolors or even pastels. All of these different media types will be demonstrated during this lecture led by award winning photographer and artist Jack Davis.

Computer Lab 303

Black and White Processing with George Schaub
In this tech session George Schaub will guide participants through a black and white processing workflow, including conversion, tone curve compensation, Raw processing techniques, selective contrast and tonal control and "toning" or colorization. The lab session will use a combination of Adobe Lightroom and Photoshop techniques, as well as a strong concentration on Adobe Camera Raw processing techniques. Attendees will apply the techniques to their own images after each demonstration. Attendees should bring a memory card or flash drive with images enouigh room for saved and processed images.

3:00 pm - 6:00 pm

Master Workshop 407

Using the Lightroom 3 Develop Module with Kevin Ames
Lightroom 3 brings Camera Raw 6 to the Develop module! This three-hour hands-on-how-to-RAW boot camp with commercial photographer and author Kevin Ames guides participants step-by-step to experience for themselves what is new in Lightroom 3’s ultra powerful Develop Module.  Attendees will work with high ISO noise reduction, sharpness, and fill light improvements in Process 2010. Also, how to add grain effects, one-click lens correction with fine tuning, distortion creativity, highlight priority ---   along with exposure-like vignettes, targeted adjustments, and how RAW works hands-on in one of the Centre’s state of the art computer imaging labs.

3:45 pm - 4:45 pm

Community Event 605
Half a Century of History: Reporters without Borders with Robert Pledge
A powerful 200 image presentation by Contact Press Images’ co-founder and president, Robert Pledge. He will show half a century of history (1961-2010) through the eyes of two visual giants: the British Don McCullin and the American David Burnett, as shown in their respective tribute-albums recently published by “Reporters without Borders” in support of freedom of the press.

4:00 pm - 6:00 pm

FOTOshoot 207

Location Lighting with Michael Sharkey
Additional Charge $20
Sharkey has shot hundreds of subjects for more than three dozen national and international magazines over the past decade. Every one of his shoots has incorporated artificial light, most often strobes. Shooting on location, one must have a firm grasp on how light behaves: how it moves, bends, reflects, dissipates, etc. in order to maintain control over the final image. Learn how to effectively utilize strobes and also how to properly balance ambient light in conjunction with strobes to achieve the highest image quality possible.

4:30 pm - 6:00 pm

Seminar 113
Cut through the noise: Smart Marketing Strategies for Photographers with Julie Grahame, Stella Kramer, Alison Zavos
Get ideas and inspiration about all the many ways you can be marketing your work to potential clients, without being annoying. Learn how to narrow your target market, and explore different methods of promotion--social networking, promos, blogging, tumblr, networking, portfolio reviews and more.

Seminar 114

From OZ To Kansas 2.0: Almost Every Black And White Conversion Technique Known To Man with Vincent Versace
Black and white conversion techniques are like a politician making election promises ---every one of them claims to be the penultimate solution to your needs. Regardless of their claims, you still need to create images that look like photographs and not like something the viewer sees as “something you did in Photoshop.” Fortunately, there are numerous ways to convert an image from color to hues of gray with natural looking results. Join Vincent Versace as he shows you some of the best ways to convert an image to black and white without ever leaving the RGB color space. In this seminar, you will learn which methods give you the best results and when to choose a simple or a complex solution.
*Attendees will receive actions as well as the Versace Edition set of 3 plug-ins from NiKsoftware that they will be able to download.

Skill Level: Intermediate, Advanced

Computer Lab 501

Viveza 2.0 with Janice Wendt
Gold Passport Holders Only: FREE • General Admission: $25

Discover why even Photoshop Professionals say they cannot work without Viveza. Janice Wendt, Nik Software's leading retouching authority will be teaching how to get the most out of your images using Viveza. She’ll reveal some special tricks she has developed using Viveza. She will also go over how to visualize and get the mood, depth and excitement that you saw during capture.

Topics include getting the most out of your workflow, optimizing raw images, noise reduction techniques, global adjustments vs. targeted adjustments, selective enhancements, bringing out detail, applying traditional techniques, and developing a personal style through retouching.

5:00 pm - 6:00 pm

Community Event 606
Contemporary Art & Documentary Photography Transformed with J. Tomas Lopez
This seminar is a must for the contemporary art/documentary shooter. Award winning author, 
academic and documentary photographer Lopez will use his worldwide image series to show 
how subject matter, formal concerns and the digital camera have combined to transform 
contemporary art and documentary photography in the 21st century. 

6:30 pm – 10:00 pm

FOTOfusion^® Awards Dinner

Gold Passport Holders: $50 • General Admission: $100
Join us for cocktails and an elegant buffet dinner where we honor this year’s awards recipients. Ralph Gibson will receive the FOTOfusion^® FOTOmentor award. He will present the Rising Star Award to an up-and-coming artist.

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